| BroadBridge Wraith | Know Before You Go Campaign |
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What is the Know Before You Go Campaign?
‘Know Before You Go’ (KBYG) is an ongoing campaign in conjunction with the Foreign and Commonwealth office (FCO) and around 250 travel industry partners Including BroadBridge Wraith Ltd. to help British Subjects to stay safe and healthy abroad.
The campaign was launched in 2001 to promote these key messages:
Every year thousands of British travellers seriously regret not taking these simple steps.
If you’re planning a trip you should read the travellers checklist – it’s full of practical tips for having a safe and enjoyable time.
See the full list of campaign partners here.
Targeting different types of British travellers
Our research has shown that particular groups of travellers experience unique problems. We use mini-campaigns to reach these groups with our advice:
For example, younger travellers are the least prepared group of UK travellers – that’s why we launched the dedicated GoGapYear.com website and work with specialist travel companies and universities to get our message to them.
Recent KBYG mini-campaigns include:
KBYG publications include:
All KBYG publications can be ordered on the travel advice publications page. DisclaimerThe Know Before You Go Campaign is a joint venture between the FCO and the travel industry to ensure that British travellers are better prepared when they go overseas. The FCO does not endorse any of the companies who are part of the KBYG campaign. The FCO are not involved in the production or sale of the companies’ products, nor do they monitor their quality.
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